Review Methodology

Evidence statuses

Confirmed: visible in reliable primary materials we can cite. Likely: widely reported studio defaults with configuration caveats. Unknown: not verified — shown as unknown.

Ranking inputs

Teachability, disclosure, ceiling clarity, onboarding tone, portfolio balance. Paid placement does not buy rank position.

Anti-clone rules

Each game keeps a unique angle and non-interchangeable FAQ/pros. Sites must not be paste templates with swapped names.

Update triggers

New in-scope assets, panel disclosure changes, major rule changes, or broken UX findings.

What we exclude

Unverified no-deposit codes, exact payout minutes, fake stars, underage framing, off-brief non-fishing filler URLs.

Angle assignment examples

Bonanza = mechanic-deep because it teaches collection. Splash = feature-hunter because modifiers and ceiling dominate. Big Catch Bass Bonanza = compare-sibling because naming collisions need careful equivalence testing. Arctic = theme-story. Mega Jackpot = high-roller caution. Tropical = beginner-safe onboarding tone. Deep Sea = bankroll-fit pacing. Those assignments are locked before prose so pages cannot collapse into one skeleton.

If two new games would share an angle, one waits, merges, or earns a sharper lens. Angle scarcity is a feature that fights scaled content.

Word-count and quality gates

Indexable intent pages target 1500–2500 visible main words with extractable tables, FAQs, and internal links. Padding with repeated slogans is a fail. Useful expansion uses scenarios, checklists, and myth dismantling tied to the page entity.

We also run publisher-voice checks against operator impersonation and earnings jargon in body copy. Disclosure belongs in designated places, not as spammy repeated affiliate sermons.

and keyword discipline

Primary queries map to one URL. “Big bass bonanza” owns the game page. “Fishing slots” owns the theme hub. “High rtp slots” owns the disclosure-first list with fishing examples. Duplicate listicles across home, best, and popular without distinct lenses are rejected.

Semantics artifacts live under keywords/ for the build team. Public readers get the outcomes: clearer pages, fewer collisions, honest gaps.

Worked example of an evidence cell

Big Bass Bonanza RTP marked likely ~96.71% default means: widely reported studio baseline, still subject to operator configuration, must be confirmed in panel. Big Catch Tropical Fishing RTP marked unknown means: we lack a verified figure for the build, so we will not paste a neighbour’s percentage.

That contrast is the methodology. Everything else: angles, ranks, FAQs, hangs from refusing to blur those cells.

How a review is assembled

First we assign a single dominant angle so neighbouring pages cannot share a skeleton. Then we lock evidence cells for RTP, volatility, max win, and jackpot status using confirmed, likely, or unknown labels. Then we write the lead from a concrete mechanic or caution — never from empty excitement adjectives.

Tables come early because machines and skimmers both need extractable facts. FAQs must include page-specific questions; at least four of six should fail a copy-paste test against a sibling review. Related links need distinct one-line reasons.

Ranks on best-list pages use teachability, disclosure, ceiling clarity, onboarding tone, and portfolio balance. Partner relationships do not buy higher rank positioning. If disclosure is missing, bankroll-planning crowns are unavailable regardless of trailer drama.

Update and refusal rules

We update when panels change, when assets add an on-brief title, or when a wording error misstates evidence status. We refuse invented percentages, fake star aggregates, guaranteed wins, exact withdrawal clocks, and unverified no-deposit codes.

Keyword mapping assigns one primary URL per main query so fishing, collect, best, high-RTP, demo, provider, and game reviews do not cannibalise each other with identical listicles. Public readers see the outcome as clearer pages; the mapping itself stays an editorial tool rather than jargon dumped into body copy.

Quality bar before a URL stays indexable

An intent page must carry useful depth, extractable structure, and a distinct job. If it cannot, it merges or stays out of the sitemap. That gate replaced the old monobrand habit of shipping many thin operator-style URLs.

Assessor-minded reading asks whether a careful UK adult learns a decision rule. If the only takeaway is “engaging fishing fun,” the page fails and must be rewritten.

FAQ